In today's age of speed, how do you ensure that the audience actually reads the entire content you write online, without following the speed-reading method?
As we all know, today's generation loves speed, and they do not have the patience required to read, so we must take into account writing flexible texts, which are easy to read when writing content.
This article will help you learn 3 important basics for writing easy-to-read content, so that it is not difficult or boring that leads the audience to read it quickly, or even neglect it.
In fact, people don't read. They think they're reading by looking quickly at the introduction and the headlines. According to research by Jacob Nielsen of the Nielsen Norman Group, only 16% of people read carefully, while the rest look at content with their eyes. Like a scanner, and if he doesn't like it, he won't finish reading it, so we need to know smart ways to make it easier for the audience to read online content and force it!
“There are 3 important characteristics that every online content must have in order to be successful,” says Nislen, who holds a Ph.D. in human-computer interaction:
- Brief: Express everything you need to say in as few words as possible.
- Text Ease: Make the reading task easier for the readers.
- Use objective language: Don't exaggerate things, be clear and stay away from promotional tactics that may make the reader feel exaggerated.